While spending the day in the lovely Florida Beach town of New Smyrna Beach, you should certainly make some time to do a bit of shopping. At the only Mermaid/Pirate shop on the Avenue, BeachSyde Syren, we are the perfect beach boutique for you with our exciting inventory of jewelry and novelty items that will help you remember these fond memories. Founded in 2019, our crowd-pleasing beach boutique has quickly become a local favorite. We are committed to offering all of our valued shoppers an enjoyable shopping experience that exceeds their expectations. Whether you are looking for Sterling Silver jewelry, Beach Hats, Mermaid suits and other novelty goods, we guarantee there is something here for you! Our kind and attentive associates work diligently to ensure you find something that delights you and your friends. To do great shopping in the area, be sure to visit our inviting Beach Boutique.